At that time, Craig Keudell was the company’s VP of Sales and Operations and would later become President. They each offer unique products and have earned long and distinguished records in the industry.Įxtensis, founded in Portland, Oregon in 1993, offered several products, including Intellihance. #Alien skin snap art 3 photoshop plugin softwareMy own software company, ImageXpress, introduced our Scanprep plug-in product in 1993, so I have known and respected these companies for over twenty-five years. These companies included Extensis, Alien Skin, and Phase One Camera Systems. They had initially opened their doors for business in the early nineties, just a couple of years after the introduction of Photoshop. Many of the software developers in this “David class” were long-term seasoned veterans in the image editing field with their own stable of brilliant young engineers. Goliath had some worthy opponents to contend with and some new battles to fight. The “David” class of software emerged, with the battle lines now drawn. These same “deep-bit” RAW processing tools once only available in Camera Raw and Lightroom were now available from these independent developers who had quietly amassed millions of faithful followers. In addition, they operated as standalone software editing applications.īehind the scenes, a silent revolution existed that would someday rise up and directly challenge Goliath. Software consisting of mostly specialty filters and visual effects tools that worked within both Photoshop and Lightroom as plug-ins. Hmm-m.Īll this time, quietly in the background, several talented Photoshop plug-in developers were busy developing their own image-altering software. Pretty cleaver… Photo Shop and Light Room. Adobe crowned this new pro-focused software Lightroom. #Alien skin snap art 3 photoshop plugin professionalThis new software would include filing and database features allowing professional photographers to catalog, label, sort, and shape their images in one arena, and free of most of the fluffy and artsy features of Photoshop. Adobe listened and learned from its more sophisticated photographer base who demanded a software package streamlined and focused specifically on the professional user. The once swift, svelte and powerful software buckled under its own excesses, eventually being tagged by one industry pundit as bloatware.īut nobody has ever accused Goliath of being either daft or deaf. However, as it happens with many other products, Photoshop eventually became so gorged with various tools and appliances intended to address every need of photographers and artists, that it began to resemble a cramped and crowded commercial kitchen pots, pans, and ladles hanging from every conceivable hook. For that first decade, Photoshop was not only the digital imaging Sheriff – it was the law! The Photoshop dreadnaught continued to grow and dominate the market. Dozens of very cleaver plug-in technology companies were welcomed to demonstrate their products (and their allegiance) to Adobe within their mammoth booth at all the trade shows.Īdobe Systems became a very extended family and quickly established themselves as the Goliath that nobody dared to provoke. For the first ten years or so, Adobe wisely kept any imaging software challengers at bay by enlisting them to develop supporting software (called plugins) that added functionality to Photoshop without challenging its command directly. Cha-Ching.Īdobe not only started a new industry – they owned it. The door to the digital darkroom swung wide open, and the Adobe marketing machine began rolling out yearly updates for their breakthrough photo editing software. Computer technology companies sprung up everywhere, developing new and faster processors, higher resolution monitors and larger storage devices. As users became more sophisticated, demanding more power and software magic, Silicon Valley awoke to the smell of profits. The taste of blood was in the public waters, and it attracted all forms of predators. The ’90s was an era that awakened a new generation of photographers. However, that simplicity got more complicated. When it all began, Photoshop offered digital photographers a simple collection of imaging tools that allowed them to adjust the colors, tones, and sharpness of their pictures. When comparing these three alternative post-processing applications to the revered Adobe offerings of Photoshop, Lightroom, and Camera RAW, the differences are as noticeable as the similarities. Yes, they are all fruits, all are natural, and they all taste sweet, but there are differences between each that appeal to different pallets. ON1 Photo RAW 2019, Alien Skin Exposure X4.5, and Capture One 12
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |